Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media....
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to...
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century....
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change,...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in...
Understand The Next Level Of Marketing The New Model For Marketing- Marketing 3. 0 -treats Customers Not As Mere Consumers But As The Complex, Multi-dimensional Human Beings That They Are....
Whether you want to impress friends and colleagues with new-found football wisdom, brush up on details you're unsure about (the offside rule, anyone?) or improve your practical skills, this is...
A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it...
This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline aby answering the question "How can you save significant time while...
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook,...
How do our muscles produce energy for exercise and what are the underlying biochemical principles involved? These are questions that students need to be able to answer when studying for a number of...
An Introduction to Syntactic Analysis and Theory offers beginning students a comprehensive overview of and introduction to our current understanding of the rules and principles that govern the...
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker...
This text provides a comprehensive, practical, evidence-based guide to the field. It covers each stage of the rehabilitation process from initial assessment, diagnosis and treatment, to return to...
Canine Sports Medicine and Rehabilitation, Second Edition offers a thoroughly revised and updated new edition of this gold kanon reference for all aspects of sports medicine and rehabilitation,...
Attract, engage, and delight customers online Inbound Marketing: Get Found Using Google, Social Media, and Blogs is a comprehensive guide to increasing online visibility and engagement. Written by...
The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the...
From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book.§Makes use of illustrative...
A philosophical exploration of the entire seven-book Harry Potter series Harry Potter has been heralded as one of the most popular book series of all time and the philosophical nature of Harry,...
Grow your account list with an effective account-based marketing strategy§§Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform...
In The Little Book Of Behavioral Investing, Expert James Montier Takes You Through Some Of The Most Important Behavioral Challenges Faced by Investors. Montier Reveals The Most Common Psychological...
Teach Yourself VISUALLY Chromebook is your ultimate guide to getting the most out of your Chromebook!Designed for ease of use and portable functionality, Chromebook is the device of choice for...
There are many ways to make money in today's market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing,...
The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations...