Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition żeby Kotler and Armstrong shows you...
Principles of Marketing, 8th European Edition, by Kotler et al. Admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing...
\nSuccess in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevent
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing....
\nIn H2H Marketing the authors focus on redefining the role of marketing żeby reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and...