\nThe Marketing Director\'s Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing...
\nA unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable
\nThe Marketing Director\'s Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new...
The Premier Guide For Marketing And Selling Internationally--from The Author Of Kiss, Bow, Or Shake Hands, The Bestselling Book On Global Business Practices